Behavioural Economics and Public Policy: Lessons for Effective and Efficient Developmental Schemes
نویسنده
چکیده
Why do we often want things we do not need, and need things we do not want? This paper reviews the very core process of human psyche and the associated biases that make us what we are not: Homo economicus. It also proposes the many ways public policies could be redesigned – based on the recent findings in behavioural economics – in order to change the way people behave in an optimal way so that an ideal level of individual and social welfare can be achieved for any given society. A paper written for the Thai Student Academic Conference in Cambridge, UK (7-8 February, 2009) *Department of Economics & Related Studies, University of York, Heslington, York, YO10 5DD. Email: [email protected]. Tel:+44(0)7990 815924.
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